Featured on bmwusa.com, Facebook, and in customer emails, this 2011 holiday image uses opposing colors, textures, and weather elements to ask: "Are you naughty or nice?" Once clicked, users are re-directed to an online quiz where they uncover what BMW fits them no matter where they sit on Santa's list. Please also find alternate concepts below.

These 2012 January homepage sales offer banners appear on BMW sites nationwide. Local dealers are supplied with banners in various dimensions and formats.