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Alexandra Paige Lynne
4 Park Avenue, Apt. 9S • New York, NY 10016
alexpaigelynne@gmail.com • 516.659.2683
www.apldesign.com

 

Talented Art Director with strong background in marketing and branding. Excels in projects from concept through execution. Demonstrates clever/imaginative thinking style, and keen understanding of graphic design fundamentals in polished portfolio campaigns. Utilizes exceptional interpersonal and communication skills in working with project teams.

 

Kirshenbaum Bond Senecal + Partners, New York, NY
Art Director Intern
November 2011- January 2012
American Express: Established brand identity system for Social Media Show + Tell program
• Designed logo highlighting the program’s webinar and discussion features
• Developed LinkedIn rich media banner ad using iconic business and social media artwork
BMW: Updated visual content on bmwusa.com, and instituted new design guidelines for banners
• Created “Naughty or Nice” image featured on bmwusa.com, Facebook, and in subscriber email
• Designed January homepage sales offer banners for BMW sites nationwide

Tribal DDB, New York, NY
Freelance Junior Art Director
September 2011- November 2011

Sallie Mae: Developed :60 video repositioning brand as a full-service student financial company
• Concepted multiple directions based on insights drawn from creative brief
• Designed key frames in illustrative visual style mixing animation with live-action
• Prepared shot list for shoot
Exxon: Designed interactive web banners, and website for loyalty program

McCann Erickson, New York, NY
Art Director Intern
June 2011- August 2011
• One of twelve creative interns hired from over one thousand applicants
Kohl’s:Concepted and created scripts for TV brand and event spots in collaboration with copywriter
• Personal duties included designing storyboards, and building brand image library
Weight Watchers: Winner of team competition for developing an application utilizing emerging technologies
• Individually responsible for initial concept, name, and design of application

 

Point One Percent, New York, NY
Freelance Designer
April 2011- May 2011
• Worked on luxury clients such as Harry Winston, Purity Vodka, Related Companies, and Taffin
• Designed marketing and promotion materials, print advertisements, and packaged release files

MDC Advertising, New York, NY
Campaign Intern
February 2011- April 2011
• Worked directly alongside managing partner on Mexican liquor brand advertising campaign
• Participated in concepting sessions, provided critique, and played integral role in developing design strategy

 

The Feldman Co., Inc., New York, NY
Freelance Graphic Designer/ Branding Strategist
December 2010
• Designed trademarked logo to appear on retail merchandise sold nationwide
• Provided strategic planning, including target audience profile, positioning, competitor analysis,
situation analysis, and SWOT analysis

 

Cosmopolitan Magazine, New York, NY
Internship with Director of Advertising
Summer 2008
• Participated in intensive “COSMO ‘U” industry education program encompassing marketing, promotions, layout, and creative advertorials
• Analyzed Redbook’s target audience, design layout, and mission statement in a detailed report focusing on the magazine’s re-branding initiative
• Created detailed spreadsheets of competitors’ editorial calendars for strategic analysis

 

Allied Advertising, New York, NY
Advertising Intern
Summer 2007
• Contributed to idea generation of creative layouts for future print ad placement of films
• Performed data analysis of circulation demographics for N.Y. metro magazines and newspapers and provided insights for strategic placement of print
advertisements for motion pictures
• Aided in creating reports for motion picture studios that measured advertising campaign effectiveness through box office ticket sales in conjunction with campaign exposure

University of Michigan, Ann Arbor, MI
Bachelor of Arts in Communications Studies, May 2009
Emphasis in Marketing
Concentration GPA: 3.7/4.0

 

UCLA Extension, Los Angeles, CA
Certificate Program in Design Communication Arts, November 2010

Graduated with distinction

Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Dreamweaver, Adobe Bridge, and Adobe Acrobat Pro

• Member of AIGA and University of Michigan Alumni Club of NY
• Special interests include fine arts, classic rock, fashion, and tennis