Below is a :60 Sallie Mae brand video that I developed when working at Tribal DDB. It highlights how Sallie Mae offers a wide range of student financial services that helps students and families prepare for the road ahead. Done in an illustrative visual style mixing animation with live-action, Sallie Mae is repositioned as friendly and fresh. This video aired in Times Square in December, and is slated to air during the NCAA March Madness tournament. Responsible for concepting, style, designing key frames, and shot list.
